Thursday, November 10, 2005

Yoghurt , Heart Disease and Pretty Little Bottles!

Have you noticed the massive rise recently of “Pretty Little Bottles (PTB)?” I’m talking about all the hype over Yakult, Flora Proactive, Benecol etc.

I mean, what are they really? Yoghurt – in a Pretty Little Bottle (PLB)! It appears the whole country has gone PLB mad. The amazing thing is – companies like this have been telling us for years to take vitamins, eat yoghurt and generally look after ourselves. But how many of us really take any notice?

So what has all this got to do with anything?

Well … I am just amazed by the phenomenon! These companies have taken - what is essentially a very boring product and made it cool! What’s more they have given the consumer less and charged more.

Example - what would you pay for a six pack of regular yoghurt? Maybe a pound?

But… what about a six pack of PLB - anywhere from £2.50 - £3.99 for much less product.

The “perceived value” is amazing!!

I noticed that the day before yesterday the Daily Mail run a “readers vote” and “review article” on “Which was the Best of the Big Three PLBs”. Massive National Press exposure!

I know that there is obviously more to it than just yoghurt in a PLB. I don’t know how I lived my life when I was ignorant of the existence of “Lactobacillus Casei” (Yakult) and “Stanol Ester” (Benecol). But lets be honest… are they giving us anything that we can’t get from a good multi vitamin, lo fat yoghurt and plenty of water? No not really!

But what does this mean for us?

Well… have you got a product you can put in a Pretty Little Bottle?

Not literally of course! But repackaging a product or service, perhaps giving less and charging more are serious things to consider. Perceived value can be raised simply by the packaging. Recently I received some stuff from ebay. Both were products which contained 3 DVDs.

One came in those little paper sleeves that cost 50p for 6 million. The other came in three proper DVD cases each with a nice (but cheap) cover. Which do I “value” the most?

Of course the postage would have been slightly more for the seller, but those costs were passed on to me anyway. If asked I would say I am happier with product number two.

Anyway – just my ramblings! Why not check out your product packaging?

It’s worked for the yoghurt industry.

Wednesday, September 28, 2005

How to Utilise Your Brain to its full Explosive Potential.

We all know that our brain is the most underused muscle in the body. Opinions are divided but it is probably fair to say that we only employ about 5% of our brains capacity.

So what happens with the other 95%? There is a belief that this area is there to cope with the inevitable human evolution. Others state the some can tap into this 95% producing genius qualities or on the negative front – freak qualities!

This might go some way to explain, things like telepathy, second sight, telekinesis etc. Whatever the correct answer is, it is universally accepted that we don’t use enough of the grey matter.

The brain, or rather the mind works in two different ways. The conscious and sub concisions. The more interesting of the two is easily the sub conscious. Most leaders and successful people in the world attribute their success to hard work and a belief in their own abilities. This belief is firmly lodged in their sub conscious.

But what if you or I don’t possess that “Belief”? Are we doomed to failure? It is very possible. Things like depression and hypochondria are self fulfilling prophecies. They are firmly lodged in the mind of the sufferer and thinking about, and dwelling on the condition enhances the conditions’ grip on us.

We need to reprogram the mind to a more positive and goal orientated direction. This is easier than most might think. By using simple affirmations on a daily basis we can reprogram the sub conscious to work in our favour rather than against us.

Affirmations are simple positive belief statements which we repeat to ourselves. An example might be “I am a healthy, happy person!”

Do not underestimate the awesome power of believing in yourself. With belief you can achieve anything you put your mind to.

With the advent of personal computers and the internet it is now possible to purchase simple affirmation programs. These simple software programs sit on your computer and blast thousands of positive, life changing affirmations into your brain. The really neat thing is that, with the power of the PC, these affirmations can bypass the conscious mind and go straight to where they have the greatest effect – the sub conscious.

Check out some of these simple programs for yourself, and put the magical power of affirmations to work for you. You might be surprised at how quickly and effectively you can change your life for the better.

For a great product that will fill your needs and give you everything you want to acheive in life, check out

Sunday, August 28, 2005

My Big New Blog

Welcome to the first blog I have created.